Works with internal and external audiences to build awareness and preference for hospital and its services and / or programs, while improving the health of the community. Leads the planning of special events geared to improve health, increase referrals and promote hospital services / programs. Prepares education and marketing materials to support outreach efforts. Documents results of outreach to demonstrate effectiveness at changing health behaviors, enhancing consumer image of hospital and / or increasing utilization of hospitals services or program participation.
