The Office of University Relations leads communications, community and government relations, brand identity and marketing efforts for the UCSF enterprise. To ensure that UCSF maintains a strong, consistent voice with its audiences, all new communications-related positions must be coordinated with University Relations and resulting UCSF job descriptions must be aligned with their work in the following areas:

Media Relations
All outreach to media outlets is exclusively handled through University Relations. No other positions at UCSF may include responsibilities for media relations, but instead may involve consulting with University Relations about topics or issues that could be of interest to the media.

  • Sample responsibility language for job description:
    • Working through University Relations’ Public Affairs team, conducts routine interviews to gather information and writes basic materials such as simple news releases, routine statements, and blog posts for internal and external audiences.

For questions, contact Jennifer O’Brien, Assistant Vice Chancellor of Public Affairs.
Email: [email protected]
Phone: 415-476-8432

Community Relations
All outreach to San Francisco neighbors regarding campus planning or construction issues is exclusively handled through University Relations. Other types of community outreach related to health and educational opportunities may be handled by other units, but should be done in consultation with University Relations. 

Community Relations overview
For questions, contact Paul Takayama, Assistant Vice Chancellor of Community & Government Relations.
Email: [email protected]
Phone: 415-476-3523

Government Relations
All outreach to local, state or federal elected officials, relevant commissions and government agencies regarding legislation or policy is exclusively handled through University Relations.  The unit is also responsible for coordinating the University’s response on requests for information from legislative offices. Invitations extended to elected government officials to visit UCSF shall be coordinated through UR’s government relations unit and members of the campus community who meet with the above referenced officials in an official UCSF capacity are encouraged to coordinate their activities through government relations.  No other positions at UCSF may include responsibilities for government relations, but may include coordinating with University Relations to engage government officials.  This policy does not apply to principal investigators working directly with federal agencies on contracts and grants.

Government Relations overview
For questions, contact Paul Takayama, Assistant Vice Chancellor of Community & Government Relations.
Email: [email protected]
Phone: 415-476-3523

Brand & Marketing
University Relations leads UCSF brand strategy, setting enterprise-wide policies for UCSF’s brand identity, all logo development, name/logo usage and design standards for all marketing materials, including websites, print collateral and advertising. All job descriptions with responsibilities for producing marketing materials should include language that ensures all materials will be aligned with UCSF brand standards available at identity.ucsf.edu. Candidates should also attend a brand training.

  • Sample responsibility language for job description:
    • All content the candidate develops must align with UCSF’s brand strategy and comply with UCSF’s brand identity standards as posted at identity.ucsf.edu.

Brand Identity website
Upcoming brand workshops
For questions, contact Nada Hansen, Executive Director of Brand Communications.
Email: [email protected]
Phone: 415-476-9117

Digital Communications
University Relations leads UCSF’s digital communications strategy, setting enterprise-wide policies for social media and coordinating best practices for websites and digital marketing. All job descriptions with responsibilities for managing digital channels should include language that ensures all channels will follow UCSF digital policies and best practices.

  • Sample responsibility language for job description:
    • Manages comprehensive communications programs, including written, visual, digital, and electronic communications aligned with UCSF digital and editorial policies.

Websites guidelines
Social Media guidelines
For questions, contact Louise Chu, Executive Director of Digital Communications.
Email: [email protected]
Phone: 415-476-4937